Protein
Important Update: Whey Protein Shortage
From our perspective, the whey protein market is facing its most significant challenge in over a decade. Supply chain disruptions and price increases have reached unprecedented levels, surpassing even the challenges we experienced during COVID-19. Here’s what we’ve observed and how we’re addressing it:
- Whey Protein Concentrate (WPC) and Isolate (WPI): Sourcing has become extremely difficult, with WPI nearly impossible to obtain.
- Price Increases: Over the past year, WPC and WPI prices have doubled, with WPI increasing by over 100% in some cases.
- Our Commitment: We’re working tirelessly to find solutions and keep you informed every step of the way.
What We’ve Experienced
- Supply Challenges: Securing WPC has become exceptionally difficult, and WPI is virtually unavailable.
- Price Volatility: Prices have skyrocketed, making it one of the most challenging periods we’ve faced since entering the industry in 2011.
Our Response
At NoWhey, we’re committed to affordability and transparency. Due to the current shortage, our NoWhey 1kg products have been out of stock for an extended period. We’re actively exploring alternative solutions to ensure you have access to high-quality protein options.
What to Expect Moving Forward
- Limited Supply: We anticipate continued challenges in sourcing whey protein throughout 2025.
- Price Increases: Prices are expected to reach record highs, potentially pricing some products out of the market.
What We’re Observing in the Market
- Industry Adaptation: Many brands are blending their proteins with non-dairy plant sources in 2024 due to whey pricing itself out of the market.
- New Product Development (NPD): We’ve observed a significant shift toward plant-based blends as brands seek to address supply challenges and rising costs.
Thank You for Your Support
We’re grateful for your understanding and loyalty during these unprecedented times. Your support means everything to us, and we’re dedicated to keeping you informed and supported as we navigate these challenges together.
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Muscletech Nitro-Tech Whey Gold 10lb - Double Rich Chocolate 27/09/24 DatedOnly: $120.00Out of stock -
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Muscletech Mass Tech Extreme 2000 12lbOut of stock -
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