Plant Protein Labels: Why Transparency Still Matters

While raw whey protein ingredients can often be more expensive than some widely used plant protein sources like pea isolate, this doesn't automatically mean every plant protein label is perfectly accurate. Creating a high-quality plant protein that not only meets its protein targets but also tastes great and mixes well involves careful ingredient selection, flavouring systems, and blending – all of which have their own costs and complexities.

Regardless of raw ingredient cost differences, the potential for discrepancies between label claims and actual content can exist across the industry if finished products aren't rigorously tested. That’s why we believe it's just as crucial to be fully transparent with our NoWhey Plant Protein. We are committed to testing our finished, flavoured product so you get exactly what you pay for.

Our Promise: Tested, Proven, Honest Plant Protein.

NoWhey Plant Protein starts with premium Canadian Pea Protein Isolate, chosen for its quality and nutritional profile. It's then expertly blended and flavoured right here in New Zealand. We believe in complete transparency, so every batch of our finished plant protein product is independently lab-tested. We publish these results so you can see for yourself that our protein content is consistently very close to our label claim. What you see on the label is what's in the bag – honest plant power you can trust.

We are committed to making all batch test results easily accessible. We publish recent results on this page and are developing a comprehensive online database and QR code lookup for future batches.

Understanding Plant Protein Variations & Our Commitment

• Why do tested plant protein levels sometimes vary slightly? Crafting great-tasting, high-protein plant-based products is a science! Minor variations (typically just a few percent from the label claim, or between different flavours) can occur due to:
  • The natural composition of the raw plant protein isolate itself (e.g., premium Canadian pea).
  • The flavouring system and other functional ingredients needed for taste and texture – these take up a small percentage of the total weight (e.g., cocoa powder in chocolate vs. vanilla flavouring).
  • Standard analytical testing tolerances.
  Despite these minor, expected fluctuations, our plant protein levels are always very close to what we state on the label. We invest in high-quality ingredients and transparent testing.
• Full Transparency is Our Goal: We are committed to making all batch test results easily accessible. Recent reports are published here, and we're actively building a comprehensive online database and working towards QR code lookup on our packaging for future batches.

No shortcuts. No hiding behind formulation complexities. Just honest, tested plant protein—every time.